Discover what really matters in your game.
CASE STUDY
One Change, $1b in Revenue
The story of hard-level labelling
CASE STUDY
Streaks Unleashed
How a Bold Experiment Unlocked a +15% Lift in IAP Revenue
TXG are dedicated to helping you find growth.
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Discovery Sprint
Identify what really matters in your game
We’ll dive deep into your game, roadmap, and data. You’ll gain insights, strategic opportunities, and a prioritized action plan to kick-start the journey to growth.
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Experimentation Cycle
Turn insights into results
Over three months, we’ll design, run, and analyze high-impact experiments that uncover what truly matters to your players and drive meaningful growth in your key metrics.
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Ongoing Consultancy
Continuous expertise for sustained growth
An ongoing partnership is the most effective way to create sustained improvements in your game’s performance. We will partner with you to deeply understand your players and grow your game.
Proven Results, Proven Team
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David Nelson
EX. VP Experimentation at King
David literally wrote the playbook on experimentation. He founded and led King's experimentation function from zero to world class.
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Tom Storr
EX. Product Lead Experimentation at King
Whilst David was in meetings, Tom did the work. He collaborated on experiments with the Candy Crush, Pet Rescue and Bubble Witch teams, creating impact across the Kingdom.
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Phillip Black
EX. Game Economist at Dice and Amazon
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Progress is easier when you know what matters
Improving games is hard if you don’t fully understand your players. Discovering what truly matters to them reveals the way forward, allowing you to unlock your game’s full potential.
Bold Brands, Shared Ambitions
Field Notes
Book a Call
Let’s talk about your next move.
Book a time and turn plans into action.
Contact Us
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