Discover what really matters in your game.

CASE STUDY

One Change, $1b in Revenue

The story of hard-level labelling

Learn more

CASE STUDY

Streaks Unleashed

How a Bold Experiment Unlocked a +15% Lift in IAP Revenue

Learn more

TXG are dedicated to helping you find growth.

Concept Launch

The fastest way to bring your game idea to life
Through rapid UA testing, we reveal the version of your game that resonates most with players. Then define the spec for your first vertical slice, giving you a clear, confident path forward.

Book a Call
Discovery Sprint

Identify what really matters in your game
We’ll dive deep into your game, roadmap, and data. You’ll gain insights, strategic opportunities, and a prioritized action plan to kick-start the journey to growth.

Book a Call
Experimentation Cycle

Turn insights into results
Over three months, we’ll design, run, and analyze high-impact experiments that uncover what truly matters to your players and drive meaningful growth in your key metrics.

Book a Call

Proven Results, Proven Team

David Nelson

EX. VP Experimentation at King
David literally wrote the playbook on experimentation. He founded and led King's experimentation function from zero to world class.

Linkedin
Tom Storr

EX. Product Lead Experimentation at King
Whilst David was in meetings, Tom did the work. He collaborated on experiments with the Candy Crush, Pet Rescue and Bubble Witch teams, creating impact across the Kingdom.

Linkedin
Phillip Black

EX. Game Economist at Scopely, Dice and Amazon
A failed real-world economist who read too many Yanis Varoufakis VALVEconomics posts and thought fake economics was way more fun. He worked at Scopley before moving onto Battlefield at DICE, then new projects at Amazon Game Studios.

Linkedin

Progress is easier when you know what matters

Improving games is hard if you don’t fully understand your players. Discovering what truly matters to them reveals the way forward, allowing you to unlock your game’s full potential.

“TXG was a true partner for our leadership team. They challenged our assumptions, brought fresh ideas, and contributed meaningfully to our growth.”

Kashyap Reddy
CEO, Hitwicket
“TXG tackled our challenge head-on, running targeted experiments, designing UX, and analysing data to drive revenue growth.”

Brad Scarboro
Founder, Shallot Games
"We made a tectonic shift toward the changes our game needed, and that momentum is exactly what we were hoping for. We truly appreciate TXG's expertise and collaboration."

Andrei Timciuc
Lead Project Manager, JollyCo
"TXG helped us lift D1 retention from zero to 40%. They're easy to work with, highly experienced, and always focused on what matters.”

Chase Koch
Founder, Super Games
“TXG cut through the problems we’d been working on. They gave us practical, testable ideas we could act on straight away.”

James Burford
CEO, Dash Games