Discover what really matters in your game.
Case Study
From Vision to Reality
Bringing a Founder’s vision to life
Case Study
One Change, $1b in Revenue
The story of hard-level labelling
TXG are Dedicated to Helping You Grow
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Zero to Playable
Build your game on evidence, not opinion
Take your idea from blank page to a playable build in the hands of real players, fast.
Instead of betting your roadmap on instinct, you'll know what works, what doesn't, and what to build next.
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Return to Growth
Unblock the growth potential in your game
Your game is live but growth has stalled.
We dig into your game, data and roadmap to find what really matters to your players, then prove it with high-impact experiments to move your key metrics.
Proven Results, Proven Team
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David Nelson
EX. VP Experimentation at King
David literally wrote the playbook on experimentation. He founded and led King's experimentation function from zero to world class.
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Tom Storr
EX. Product Lead Experimentation at King
Whilst David was in meetings, Tom did the work. He collaborated on experiments with the Candy Crush, Pet Rescue and Bubble Witch teams, creating impact across the Kingdom.
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Phillip Black
EX. Game Economist at Scopely, Dice and Amazon
A failed real-world economist who read too many Yanis Varoufakis VALVEconomics posts and thought fake economics was way more fun. He worked at Scopley before moving onto Battlefield at DICE, then new projects at Amazon Game Studios.
Bold Studios, Shared Ambitions
Voodoo logo with a voodoo doll above it.
Logo of TeP Nation featuring a stylized atom symbol above the text 'TeP Nation' with the 'p' creatively integrated into the atom design.
Black and white cartoon of a male cricket player holding a cricket bat with the text 'Hitwicket' below.
International One logo with a circular emblem containing stylized lowercase letter 'i' and 'o' and the text 'INTERNATION ONE' beneath.
Logo of Bombay Play featuring an elephant design with the tagline "Desi Fun for Everyone".
The image shows a black background with the word 'PHOENIX' written in gray capital letters. The 'E' in 'PHOENIX' is stylized with horizontal lines crossing through it, giving it a unique design.
Shallot Games logo in black and gray
Text on a black background that reads 'Heseri' in gray font.
Infinity Games logo featuring a stylized game controller outline above the text 'INFINITY GAMES'.
Cartoon astronaut with a smiling face, wearing a space helmet and holding a flag.
Logo with the word 'POWERZ' in bold gray letters on a black background, with the letter 'L' stylized as a location pin.
A black and white logo featuring a stylized rhinoceros head and the text 'Rhino.fi'.
Black background with a gray stylized monkey face logo and the text 'Space Ape' underneath.
Puzzle Point logo with a stylized interconnected line icon and the words 'puzzle point' beneath.
Mastermind Games logo with stylized 'm' inside a circle and the word 'games' below.
Logo for Molly's Match with white cursive text on a gray background, featuring a small heart under the word 'Match'.
A metallic home plate-shaped object with the Netflix logo printed on it.
Dash Games logo in grayscale with stylized wings and bold text.
Field Notes
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