Discover what really matters in your game.
Case Study
One Change, $1b in Revenue
The story of hard-level labelling
Case Study
Streaks Unleashed
How a bold experiment unlocked a +15% lift in IAP revenue
TXG are Dedicated to Helping You Grow
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Zero to Playable
Build your game on evidence, not opinion
Take your idea from blank page to a playable build in the hands of real players, fast.
Instead of betting your roadmap on instinct, you'll know what works, what doesn't, and what to build next.
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Return to Growth
Unblock the growth potential in your game
Your game is live but growth has stalled.
We dig into your game, data and roadmap to find what really matters to your players, then prove it with high-impact experiments to move your key metrics.
Proven Results, Proven Team
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David Nelson
EX. VP Experimentation at King
David literally wrote the playbook on experimentation. He founded and led King's experimentation function from zero to world class.
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Tom Storr
EX. Product Lead Experimentation at King
Whilst David was in meetings, Tom did the work. He collaborated on experiments with the Candy Crush, Pet Rescue and Bubble Witch teams, creating impact across the Kingdom.
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Phillip Black
EX. Game Economist at Scopely, Dice and Amazon
A failed real-world economist who read too many Yanis Varoufakis VALVEconomics posts and thought fake economics was way more fun. He worked at Scopley before moving onto Battlefield at DICE, then new projects at Amazon Game Studios.
Bold Studios, Shared Ambitions
Field Notes
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Book a time and turn plans into action.
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