From King to TapNation via the legendary Lawson at Heseri Games, we’ve worked in experimentation for over a decade. Over that time we’ve consistently seen how, when applied correctly, experimentation can unlock huge growth for games of any size. This article summarises what we’ve learnt across these experiences.

This is a write up of our first full experimentation loop with TapNation. You’ll learn what we tested, the results, outcomes of a detailed competitor analysis and what we’re doing next.

A lot, but it’s easy to think you’ve got past the simple fixes.

Core loops in hyper-casual games are elite. But the meta isn’t always strong enough to keep players engaged. As much as players enjoy their first few levels, after a while (and particularly with the ad model) they drift away to other experiences.

TXG launched twelve weeks ago, how have things been going since?

How Hitwicket and TXG are collaborating to grow D1 to D3 retention