When David Met Michail

Written By Tom Storr

David talks experimentation and a lot more besides, with Michail Katkoff

In a very rich conversation, they cover:

  • David’s career at King and The Experimentation Group

  • The importance of Honest Feedback and Alignment

  • Challenges and Strategies in Game Development

  • Testing and Proving Concepts

  • A framework for High-Impact Tests

  • The Experimentation Group Achievements

  • Navigating Corporate Culture

  • Advice for Driving Change

  • Insights on Mobile Game Industry

Tom Storr
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